Bubble
— Visual identity

Problem

They guys over at Bubble managed to bootstrapped their startup into a thriving business. Because of the rapid growth, they hadn’t had the bandwidth to evolve the brand’s visual identity. It was time for an evolution to communicate that they were no longer just a passion project led by two engineers but a mature business, delivering real business solutions. They had become a company to remember.

Problem

They guys over at Bubble managed to bootstrapped their startup into a thriving business. Because of the rapid growth, they hadn’t had the bandwidth to evolve the brand’s visual identity. It was time for an evolution to communicate that they were no longer just a passion project led by two engineers but a mature business, delivering real business solutions. They had become a company to remember.

Problem

They guys over at Bubble managed to bootstrapped their startup into a thriving business. Because of the rapid growth, they hadn’t had the bandwidth to evolve the brand’s visual identity. It was time for an evolution to communicate that they were no longer just a passion project led by two engineers but a mature business, delivering real business solutions. They had become a company to remember.

Solution

Bubble lets you easily design and build software by dragging and dropping components directly into your code. Compared to their competitors the experience they built is limitless, making writing code easier and more fun. It was therefore important for the Bubble team that their visual language had a curious, light and playful tone of voice. We found that the best way forward was an evolution of their existing identity since it had a good foundation and was well recognized by the target audience.

Solution

Bubble lets you easily design and build software by dragging and dropping components directly into your code. Compared to their competitors the experience they built is limitless, making writing code easier and more fun. It was therefore important for the Bubble team that their visual language had a curious, light and playful tone of voice. We found that the best way forward was an evolution of their existing identity since it had a good foundation and was well recognized by the target audience.

Solution

Bubble lets you easily design and build software by dragging and dropping components directly into your code. Compared to their competitors the experience they built is limitless, making writing code easier and more fun. It was therefore important for the Bubble team that their visual language had a curious, light and playful tone of voice. We found that the best way forward was an evolution of their existing identity since it had a good foundation and was well recognized by the target audience.

Our role

Full service agency.

Our role

Full service agency.

Our role

Full service agency.

bubble-hero@2x

The logo

The new logotype shares the same geometric foundation as the previous one but optically adjusted and with better kerning to read more easily at small sizes - similar to good geometric typefaces.

The new logotype shares the same geometric foundation as the previous one but optically adjusted and with better kerning to read more easily at small sizes - similar to good geometric typefaces.

The new logotype shares the same geometric foundation as the previous one but optically adjusted and with better kerning to read more easily at small sizes - similar to good geometric typefaces.

The new logotype shares the same geometric foundation as the previous one but optically adjusted and with better kerning to read more easily at small sizes - similar to good geometric typefaces.

The new logotype shares the same geometric foundation as the previous one but optically adjusted and with better kerning to read more easily at small sizes - similar to good geometric typefaces.

We also introduced a smaller version of the logo based on the first letter and the dot. This smaller version was designed to fit perfectly into any app icon on any platform. 

bubble-1@2x
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Deconstructed .b

Deconstructed .b

When using Bubble you are building software with pre-built block-components. Using the same principle, we deconstructed the Bubble-logo and extracted a dot, a circle and a rectangle to build up a design system of expressive layouts.

When using Bubble you are building software with pre-built block-components. Using the same principle, we deconstructed the Bubble-logo and extracted a dot, a circle and a rectangle to build up a design system of expressive layouts.

bubble-4@2x

Typography, Colors &
Iconography

Bubble can be seen as a link between human creativity and the machine. As with the logo, the new graphic elements and the icons all follow geometric patterns and shapes. We introduced a more human serif font to add to the feeling that Bubble is about that connection between human and machine.

Bubble can be seen as a link between human creativity and the machine. As with the logo, the new graphic elements and the icons all follow geometric patterns and shapes. We introduced a more human serif font to add to the feeling that Bubble is about that connection between human and machine.

Bubble can be seen as a link between human creativity and the machine. As with the logo, the new graphic elements and the icons all follow geometric patterns and shapes. We introduced a more human serif font to add to the feeling that Bubble is about that connection between human and machine.

The new color palette is based on the original bubble aqua blue but we introduced more energy by saturating the bright blue.

bubble-5@2x
bubble-6@2x
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Illustrations

By combining elements of the logo, the graphic elements, the icons and playfully overlapping layouts, we created an illustration style to accompany the rest of the visual identity.

By combining elements of the logo, the graphic elements, the icons and playfully overlapping layouts, we created an illustration style to accompany the rest of the visual identity.

The idea of contrast between human and machine, organic and geometric, overlapping and strict grids can be seen throughout the entire visual identity.

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