Architect and founder Carl came to us with a futuristic modular housing concept in need of a name and visual identity to attract investors and future customers. The identity should establish Blox as a sustainable (environmentally and economically) and contemporary choice.
The identity is based on the playful nature of which you can configure and rearrange the Blox modules. Inspired by pegboards we created a design system that is dynamic yet undeniably unique.
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At the base of the identity is the plus pattern that can be applied on any surface like digital tools to printed communication. The dual functionality of both a brand pattern and baseline grid enabled our dynamic approach and created a coherent experience.