Blox
— Visual Identity

Problem

Architect and founder Carl came to us with a futuristic modular housing concept in need of a name and visual identity to attract investors and future customers. The identity should establish Blox as a sustainable (environmentally and economically) and contemporary choice.

Solution

The identity is based on the playful nature of which you can configure and rearrange the Blox modules. Inspired by pegboards we created a design system that is dynamic yet undeniably unique.

Our role

Full service agency.

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A modular concept

At the base of the identity is the plus pattern that can be applied on any surface like digital tools to printed communication. The dual functionality of both a brand pattern and baseline grid enabled our dynamic approach and created a coherent experience.

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