BLOX

A new block for people

New Visual Identity

2019

Blox – inspired by Ikea components, but in building-sized proportions – is an architect’s vision of modern and affordable housing.

Problem

Architect and founder Carl Edvall had a futuristic modular housing concept in need of a contemporary name and visual identity to attract investors and future customers. The identity needed to establish his functionalist vision as a sustainable choice, with both an environmental and economic perspective.

Solution

The identity is based on the playful nature of configuring and rearranging the Blox modules. Inspired by pegboards we created a design system that is dynamic yet undeniably unique.

A modular concept

At the base of the identity is the “+” pattern that can be applied on any surface from digital platforms to printed communication. The dual functionality of both a brand pattern and baseline grid enabled our dynamic approach and created a coherent experience.