Bruce
Freedom Training Club
Combines hundreds of boutique fitness studios and gyms into a brand new members club.
Problem
Working out should be fun. Today's fitness industry has long lost its balance. By constantly pushing, competing, measuring and comparing people forgot about the fun & miss out on the chance of being a part of something far greater.
Solution
Welcome to Bruce Freedom Club. A community where everyone is welcomed and a club where fitness is less prestigeful. We helped Bruce create a brand narrative and executed a visual identity around it.
We created an expressive visual language to express the feeling of joy in exercise—transforming it from just another gym membership to an inclusive club.
