Fundler

Evolving a digital identity

Digital identity & web design

2020

fundler-hero

Fundler offers a selection of curated investment portfolios that are continously optimised by an algorithm - matching your investment with your risk level.

Problem

Fundler had outgrown their current identity and needed a face lift to meet the ever growing expectations of customers - and stand out against their competitors. The lack of a clear design system also meant it required lots of time and effort to create visuals for social media and scaling design across platforms.

Solution

At the core of the identity sits a system of geometric shapes, derived from their logo. The simpleness and intuitive structure of the system allows for a fast, easy and consistent application. We also delivered a range of templates enabling Fundler to move quicker than ever - and looking great while doing so.

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Shape-morph

From the logotype we built a system of ID shapes - laying the foundation for the identity.

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We extended their color pallette with secondary colors to help mature their identity and enrichen otherwise stale pages.

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site-morph-s

The system allowed to easily divide information into sections, which flows effortless across devices.

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A range of templates was developed for social media and blog assets. We also introduced them to a system of sub-brands for different content.

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Tomtebogatan 32
SE – 113 38 Stockholm