Material Design

Design System, UX, UI




Google's organization was growing into multiple directions and it had become increasingly more complex to keep the brand together. The first thing Eric Schmidt wanted todo in his position as an executive chairman was to find a way to unify all platforms into 'One Google'.


Material Design was born out of Eric's ambition with two sets of initial audiences. Developers out in the world that are looking for best in class guidance for how to design and build excellent user experiences and internal design and engineering teams at Google. This means that Material Design had to be both flexible and structured, inspirational and prescriptive.

Our Role

Our design partner, Viktor, lead the design team that developed the Material Design guidance from the first launch up until the last major update in 2018.


Material Design for Developers

The Material Theming addition to Material Design for developers provides more flexibility now in terms of visual expressiveness while still adhering to UX best practices.


Material Design for Google

Material Design for Google is essentially Google’s own version of Material Theming. These new design guidelines are followed and applied by every product team at Google. By using Material Design we created a unique set of components, layout and color guidance solely made for Google. It’s always the best way to lead by example and Material Design for Google was meant to show the world how to successfully make Material Design your own.


Tomtebogatan 32
SE – 113 38 Stockholm