New Visual Identity & Website
"The slash" symbolizes the intersection between investor and investment. Without each other neither would exist. The slash can be used in many different ways. As a super graphic on it’s own but more commonly as a pattern with colors. Large slashes can also be used to crop images and create grids for layouts.
- The verge
GV doesn’t have its own brand color palette. Conceptually, GV exists because and for its portfolio companies. Therefore the GV visual identity has multiple color palettes derived from all of the portfolio companies. The color palettes have specific orders to them to form patterns.
When the GV brand is combined with a specific portfolio company the color palette changes to that specific company.
The new visual identity informed more than just what the eye can see. We created a unique diagonal grid out of the slashes which guides all of the layouts. This even made it into the code of the website it self.