Indify

Taking Music To The Next Stage

New Visual Identity & Website

2021

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Serving artists and investors who want to build or support successful music careers.

Problem

On one side: Artists must still give up ownership of their work and control of their careers in exchange for the financing and support that comes with a record deal. On the other side: Music is still not seen as a solid equitable play amongst investors.

Solution

To connect and unify artists, partners and investors we created a visual language from graphical shapes.
We call these Glyphs and they represent the different parts of the Indify platform.

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Transforming Indify into a black and white brand with the idea to make the artists bring colour to the platform. When working together they are bold and vibrant. Like instruments they need each other to jam.

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Their secondary palette is generated from the artwork of the artists on Indify. This gives them infinite possibilities when promoting artists, partners and their brand.

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Tomtebogatan 32
SE – 113 38 Stockholm