Sealed
Make Yourself at Home
Sealed provides easy, affordable ways to make homes more comfortable. They simplify the process of upgrading homes by using energy savings to fund the upgrades.
Problem
Sealed was growing quickly but saw increasing issues with how they were perceived by their potential customers. Their unique business model in a low-trust industry made their offer seem “too good to be true”. The process of insulating i.e. “sealing” houses seemed complicated, expensive and time-consuming to customers. Therefore they needed a brand and a website that told their story right and showed their offerings in a clear, concise, and trustworthy manner.
Solution
Together with the Sealed team we created a new brand with the primary goal of helping their audience of homeowners feel more comfortable with the range of options offered by Sealed. The brand was unfolded into written and visual forms of communication, illustration, animation, brand collateral, advertising and web design.
The Sealed brand
We rethought the company manifesto, vision and mission statement. Then we reconceptualized the corporate pitch, brand values, and the brand tone and voice and usage guide for all communication strategy and applications. This consistency provided a feeling of safety, security, honesty and thoroughness to customers, no matter whether they engaged with Sealed through the web, from a sales deck or through an ad.
By renewing houses from the inside out—all without increasing the owners' monthly bills, Sealed is setting a new standard of living. Upgrades to HVAC and insulation, and new options like air sealing and smart home technology transform the way a home feels and functions. Sealed’s revenue is based on the money saved on the house’s newly reduced energy use. Now owners have a more comfortable home with a lower energy footprint and Sealed has a monthly revenue generated from those savings.
Visual Identity
Sealed offer was perceived as “too good to be true”. The visual identity had to be updated to show a straightforward functionalism and to present customers with a “no bullshit” professionalism. We wanted to show the simplicity of the Sealed model through the visual identity, so we based the entire system on the idea of a “sealed” house. The functionalism of the logotype and typography is combined with a warm comfortable grey palette and an energetic eye catching blue.
Comfort in imagery
Sealed uses imagery for two purposes: photography to show how it feels to have a Sealed home, and illustrations to explain the way Sealed’s offerings work. To do this successfully, the photography style has to feel authentic, with people engaged in realistic portrayals of everyday life. It is important that the illustrations explain technical information in a clear manner. We were inspired by architectural drawings and simplified the final style so it was clear and easy to understand.
