Snorkel

Programmatic Training Data for ML

New Visual Identity 

2019

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Labeling training data is the biggest bottleneck in building machine learning applications today.

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Problem

Because of the Alphabet reorganization Google Ventures was no longer a part of Google and needed a new name, visual identity and positioning. Google Ventures was to become GV. This new identity needed to be clearly differentiated from Google but at the same time evoke and communicate the long and still ongoing connection with Google.

Solution

The foundation of the new GV identity is based on the colors of GV’s portfolio companies as well as a slimmer version of the Google G. The V in the logo is created by a negative space between the cut G and the slash-like image. The slash is a metaphor for the intersection between Google and the portfolio companies which is what makes GV what it is today. This metaphor echoes throughout the whole application of the visual identity with large slashes as layout elements & multiple color patterns based on brand colors from portfolio companies. Even the GV website has a unique layout system and color themes based on this metaphor.

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