Snorkel

Programmatic Training Data for ML

New Visual Identity 

2019

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Labeling training data is the biggest bottleneck in building machine learning applications today.

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Problem

Snorkel was in the process of graduating from a school project into a fully fledged business. They needed a way to visually communicate the cutting edge power of their AI training data solution in a more mature and developed style.

Solution

A new visual identity befitting one of the newest additions to the GV portfolio of investments. Using abstract shapes and gradients to communicate progression from messy, weak & disorganized data to cohesive, strong & organized solution.

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Tomtebogatan 32
SE – 113 38 Stockholm