New Visual Identity & website
The versatility of the typeface really comes in handy when creating sub-brands that require their own expression. Using the different styles, together with a color from our brand palette, enables a greater range of visual tones all staying within the brand.
Stellar doesn’t have one primary color. We use a predefined color palette to create a dynamic and flexible identity. Colors can match the tone of what is being communicated while remaining within a Stellar color spectrum. The colors are mostly used as backgrounds or CTAs in digital applications. Text is primarily used with colors in the grayscale.
To make imagery uniquely Stellar we use a “stacking” style. The stacking is used primarily on hero compositions but works for any image use. The key is not to overuse the technique on multiple images in the same viewport.
Stacking is great for creating hero elements and making an image stand out. Placing multiple stacked images next to each other can be visually overwhelming, so in these cases we use animation. Having imagery animate in and out of stacking can shift focus and emphasis in interesting ways.